No one should own a color.

Set pink
free

Pink belongs to everyone

The manifesto

Imagine being told you can’t use a color anymore. Not because it’s dangerous or harmful. But simply because a company says it belongs to them.

Sounds absurd, right?

Yet, that's exactly what has been happening in Germany.

Deutsche Telekom has been challenging other companies over their alleged use of pink as a trademark for years. From startups to global brands, the message is always the same: stay away from "our" color.

And what's worse, they've been preventing companies from using many shades of pink. From bubble gum to lemonade pink, a broad palette has been fenced off.

But color isn't property. And no one should need permission to use it, create with it, or express themselves through it.

Pink can be a flower, a song, a sunset, or a feeling. It can be soft or loud, delicate or powerful. It can mean one thing to you and something completely different to someone else. And that's the beauty of it.

No permission. No boundaries. No fences. Just color.

Imagine if one company claimed blue. Another claimed green. Another, yellow. Soon, the whole rainbow would be held hostage. And then what? How is anyone supposed to express themselves in a world reduced to black and white — assuming those haven’t been claimed too?

No company should be able to put a fence around a color. Pink isn't ours, yours, or theirs. It belongs to everyone.

This is a call to all of you who think no one should own a color. Sign the manifesto. Spread the word. Let's stand up for freedom together.

We need your help. Let's set pink free.

Why this matters